Are Facebook ads right for you? In part 4, Jennifer discusses the various ways to tap into the ever growing audience for Facebook Ads. With over 600,000,000 users, half of whom log in every day, it's time to give Facebook Ads serious consideration.

Length: 13 min.

You will learn:

• Why Facebook is not effective for direct sales
• What Facebook ads are good for
• How to target Facebook ads to reach extremely specific markets
• Examples of Targeting
• The importance of having someone subscribe to you via "like" or "becoming a fan"
• How to apply the lessons of PPC to Facebook campaigns