Not sure how Twitter works, who uses it, or how to set yourself up to take advantage of its potential? Let Jennifer Laycock give you a primer on the opportunities Twitter offers you, from setting up your account to choosing users to "follow". Learn the lingo of the Twitter community, discover the importance of reTweets, and find out why the right custom background on your Twitter page is so critical to supporting your message.

Length: 33 min.

You will learn:

• What Twitter is
• Who's on Twitter and how they're using it
• Basic techniques to maximize marketing strategy and promote business
• How to create an account
• The Twitter lingo
• Why retweeting matters
• Why lists matter
• How to search Twitter with custom parameters
• How to maximize your Twitter presence and visibility
• The pros and cons of choosing your name or the company’s name for the account
• How to build your brand with a bio and custom backgrounds