Still think Twitter's kind of silly, and don't see the value to your business? So did Jennifer Laycock, once upon a time. Now she knows better, as businesses large and small are discovering the power of being more connected to customers and potential customers. Let Jennifer take you on a tour of some very successful Twitter users, and see how they're making this versative tool an integral part of their Social Marketing campaign.

Length: 19 min.

You will learn:

• How Twitter won Jennifer over
• How big companies are using Twitter
• How small companies are using Twitter
• Why people use Twitter
• The value of shrinking emotional distance
• How Southwest Airlines uses Twitter to address customer service issues
• Gathering product feedback
• How to boost business on slow days
• The value of showcasing your personality