Now that you're ready to put Twitter to work for you, it's time to think about your needs and end goals. Jennifer Laycock walks you through creating a strategy for Twitter that will generate the results you're looking for.

Length: 22 min.

You will learn:

• How to really get involved in Twitter
• The importance of having a plan in Twitter
• Strategy techniques for building your brand, traffic, and converting
• How to maximize your efforts in Twitter to reach your company’s goals
• 4 goals to build upon with specific strategies to meet them
• How to build credibility using Twitter
• Why you need to be listening to what others are tweeting
• How to spark interest in your company
• Why you need to be connecting offline with those online