You've got your Twitter profile, you've started Tweeting, you're following other Tweeters and you've got followers who get your Tweets. Is it all worth it? Learn how to track your Twitter impact, the effectiveness of your presence, and how to get the most out of your Twitter experience. Jennifer Laycock walks you through the things you should be tracking, how you should store that information, some of the most popular and useful tools that Twitter offers, and why you should be realistic about Twitter and tools.

Length: 22 min.

You will learn:

• The 5 things you should be tracking
• Why you need to track customer service
• The importance of listening to your audience
• Easy ways to track sales and conversions with Twitter
• How to use Twitter to track your reputaion
• Twitter tools that you may find helpful
• The anatomy of a Twitter client
• How to effectively manage your twitter account
• The pros and cons of Twitter automaters