If you're a local business and you're not leveraging mobile, you're not in front of your audience. Your customers are talking about local business on mobile apps, and they're looking for you there too. Matt Bailey walks you through the basics of FourSquare and Yelp, so you can get your message to an audience who's already looking for what you've got.

Length: 8 min.

You will learn:

• What audiences are looking for from mobile marketing
• Why you might want to offer your FourSquare mayor a special offer
• How to add your business to Yelp
• What to avoid when marketing on mobile
• Why Flash is not your friend
• Why your address needs to be in HTML