We're so caught up in this globalized world that sometimes we forget the things closest to home. In this call, Matt Bailey explores the new frontier of the often overlooked part of search: local. Matt walks you through the major local search engines and explains the many benefits you'll receive from optimizing for your local market.

Conference Call: July 30, 2008

Length: 59 min.

You will learn:

• Why local search is the most underused part of search
• Why you should ensure your location is listed correctly
• The most overlooked part of a local search profile
• Why you should provide incentives for your customers to leave reviews on local search
• How to add a coupon to your Google Local profile
• Why you should attempt to locate your business as close to the city center as possible
• How listing your business in local search can boost your rankings
• Why you want to have reviews listed directly on your website
• How reviews can help you optimize your site for search
• How businesses are using Twitter in their business strategy

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2