Matt discusses a few examples of companies making good business use of Twitter and YouTube. Then Matt throws some water on the social media fire by offering realistic advice for those looking to jump on the bandwagon.

Conference Call: May 27th, 2008

Length: 58 min.

You will learn:

• How Dell is using Twitter to track their brand
• How companies can use Twitter to promote their products
• Why small budget social media success stories are rare
• Why offline contests don't do well online
• The demographic characteristics of the major social media sites
• Why you shouldn't jump into social media without considering how to best use your resources
• Product niches that do well in social media
• How social media is replacing email as the standard means of communication
• How LinkedIn is replacing the business card
• How conferences are using Twitter to communicate with attendees
• Why you need to be practicing reputation management online
• How search engines use meta-descriptions and meta-keywords
• Why forums have fallen out of the spotlight