What is a microblog? You've probably heard of Twitter, but there are others. What can they do for you? Jennifer gives you an overview of what is possibly social media's most dynamic broadcast outlet. It's important to understand what they are, why they're important, and how you might be able to put them to work for you.

Length: 6 min.

You will learn:

• What microblogging is
• The massive communication benefits
• Why Twitter is so powerful
• The kinds of things people share
• How microblogging can help you define, and connect with, your audience