Motrin feels your pain...and now it's feeling the pain from the backlash generated by it's latest ad. This is a textbook example of how social media sites can amplify marketing campaigns in both good and bad ways. Matt Bailey gives his take on the situation and more in this month's social media marketing conference call.

Conference Call: November 19, 2008

Length: 42 min.

You will learn:

• How the Motrin controversy exploded due to social media
• How one company is using Twitter to promote their Christmas products
• How Twitter can speed up your social media campaigns
• Why Twitter drives better quality traffic than Digg
• Why the key to social media is to participate like a human
• Why you should have something to offer on social media sites
• How to follow topics on Twitter with hash tags

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2