Think you've got what it takes to get blogged? Think again. The rules of traditional PR pitching and blog pitching are worlds apart. Social media might be the fastest way to get information out but the reality is, it's tough to get bloggers to care about your message. Social media expert Jennifer Laycock explains what you need to do to get the attention of bloggers so they'll publish your valuable content and get your story out.

Length: 32 min.

You will learn:

• The number one rule of pitching bloggers
• How to build your pitch list
• The "Should Do" list versus the "Must Do" list of pitching
• How to increase the value of your blog pitch
• Why you need to be personalizing your pitch
• How to find bloggers in your industry
• How to get your name recognized in social media
• Why blogs and social media are so cheap, easy, and effective