On Wednesday August 29, 2007 the Market Motive faculty personally answered many of your Internet marketing questions in a live conference call. This is an MP3 recording of the entire call.

Length: 1 hour 13 min.

You will learn:

• A process that any organization can follow for doing web analytics on their site
• How to set targets and define metrics for non-profit websites
• How companies can take advantage of universal search by shifting the 'golden triangle.'
• When to invest in an expensive web analytics solutions
• The best metrics for measuring user engagement on your website
• How to assess the customer acquisition opportunities from social networking sites
• What metrics you should be measuring to quantify the results from an online marketing campaign
• When it makes sense to break up your website into microsites

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to mp3