A process that any organization can follow for doing web analytics on their site
How to set targets and define metrics for non-profit websites
How companies can take advantage of universal search by shifting the 'golden triangle.'
When to invest in an expensive web analytics solutions
The best metrics for measuring user engagement on your website
How to assess the customer acquisition opportunities from social networking sites
What metrics you should be measuring to quantify the results from an online marketing campaign
When it makes sense to break up your website into microsites
Build real customer relationships and boost your business presence
with the latest tools, techniques and strategies from respected social
media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.