Part 1 gave you a strategy. Now in part two, it's time to write your copy. Let Jennifer give you the rules to follow, and the mistakes to avoid, that will assure your content is both engaging to human readers and attractive to search engines.

Length: 25 min.

You will learn:

• 5 rules of SEO copywriting
• The common mistakes to avoid
• Meta Keywords, Descriptions and more
• Editorial linking
• 3 types of readers and how to engage them