Writing user-friendly copy with SEO in mind is a balancing act. What your readers want, and what search engines want, are two very different things. Let Jennifer Laycock explain the differences between those two audiences, and show you how to develop a strategy that will balance quality content with SEO considerations.

Length: 35 min.

You will learn:

• The difference between writing for your audience and writing for search
• Why search engines are dumb
• Reader focused writing
• Thinking about "What's In It For Me"
• How to organize your content by keyword
• Integrating related words