In this extensive social media overview, Matt outlines the various "players" in the social media game. From Digg to Twitter to YouTube to Flickr, Matt outlines exactly how to take advantage of social media venues to generate traffic to your website, draw attention to your brand, and get people buzzing about your company. You'll look at the differences between the various social media companies, how each one can help you in different ways, and the pitfalls to avoid when using the social media juggernaut to drive traffic to your site.

Length: 28 min.

You will learn:

• The differences between social media, social networking, and social news.
• How you can leverage Flickr's popularity and traffic to promote your products on Google.
• How businesses can better connect with their users through Facebook and MySpace.
• How LinkedIn has replaced business cards as the de facto business to business connection tool.
• How creating videos in YouTube can help boost your search engine ranking and draw more traffic to your site.
• How following negative reviews on social media sites can ultimately help improve your business.
• What exactly does it mean to "friend," "twitter," or "digg" someone.