You will learn:

• Why you shouldn't look at social media marketing as a dollar for dollar exchange
• Why social media needs to be a part of your SEO strategy
• Why you shouldn't be using social media primarily to get links
• Why your headline is the most important part of making your message go viral
• Why blogging and forums are the best place to:
  • research your market
  • find the opinion leaders
  • target your efforts to a specific audience
• How you can recruit, pay, and use temporary staff to engage in social media marketing