You will learn:

• How you can use Flickr to drive traffic to your website and increase sales
• Why you should take full advantage of profiles on social media sites
• How to take advantage of local search
• Why your mindset matters when conducting social media marketing
• How younger generations are using social media sites as a replacement for email
• Why users are migrating from MySpace to Facebook
• Why you need to listen to your audience before you pitch your product
• Why you need to throw out the ROI analysis for social media marketing