We've all seen it before, companies that trample consumer rights and think they can get away with it. And for good reason. Before the internet it was much harder for the little guy to make his voice be heard. Fortunately with the advent of blogs and social media it is now difficult to get away with such agregious behavior. In Social Media Disasters, Matt takes a look at some famous examples of companies that didn't adjust to the new paradigm and the price they paid for their ignorance.

Length: 42 min.

You will learn:

• The top social media disasters of the last few years
• How to avoid social media disasters
• The five ways to identify a contrived social media marketing campaign
• Why you need to look at social media marketing as a long term investment
• Why you need to have a plan to handle bad press