People are talking about you online. Are you listening? Jennifer Laycock explains the 5 things you need to be measuring to manage your online reputation. You'll discover the conversations, data, and information you need to be tracking to improve your reputation, and your brand, online.

Length: 12 min.

You will learn:

• The 5 things to measure
• Why you should measure them
• Why it's about more than counting followers
• Why relationships matter online
• The subtlety of sentiment