Managing your social media presence, and how it affects your reputation, requires the right suite of tools. In this video, Jennifer reviews an array of tools, shares some of her favorites, and explains how you should choose the best tools for your needs. Choose from free tools, or subscription services, and learn to assess their relevance to your needs, their limitations, and the quality of the reporting you'll receive.

Length: 27 min.

You will learn:

• Why you need tools
• How to find the right tools
• How to choose the best tool for you
• How much time to invest
• How to choose a username
• How to get free and easy alerts
• Where to go for social media monitoring
• How to interpret the results you get