What's the difference between web content and print? More than you know. Let Jennifer Laycock give you 8 simple keys to understanding what makes online readers tick, how they're different from print readers, and how to keep them engaged. Then you'll have what it takes to effectively alter your print content to make it suitable for the web, craft emails that'll capture your readers’ attention, and optimize your calls to action to invite conversions.

Length: 46 min.

You will learn:

• 4 reasons why your blog must be your social media homebase
• How to use your blog to support the rest of your social media presence
• How to use your blog to decrease steps to conversion and increase impact