Why is blogging always seen as something other businesses do, but is just not something your company can do successfully? Stop standing in the way of your own success! Matt Bailey demystifies the process of starting a company blog.

Social Media Workshop: January 30, 2009

Length: 45 min.

You will learn:

• The primary structure of a blog
• How to tell the difference between a blog and a website
• What icon to display for RSS subscriptions
• Why blogs are great for targeting long-tail keywords
• Why you should always host your blog on your own server
• Why your blog needs to be using plugins to extend the functionality
• Why you can use WordPress as a general content management system
• Why you should soft launch your blog
• When to publish to get the most attention for your post
• Why email subscribers are worth more than RSS subscribers
• Why you may want to consider not offering RSS subscriptions
• Why you should have a comment policy on your blog

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2