Social Media success depends on getting the attention of the right Influencers. But who are they? And how can you be sure that their constituency is your target market? In this recorded webinar, Jennifer Laycock walks you through identifying and vetting the right Influencers to get your message to more people. Hint: It's all about research.

Length: 58 min.

You will learn:

• Why the viral magic wand isn't your best bet
• The 4 best research tools for finding potential influencers
• How to compile your list of contacts
• What you should do if you can't do anything else
• How to leverage your online tools
• What the overall package looks like