You know viral marketing can be a powerful tool. But can it be a managed process, or is it just "lightning in a bottle"? In this workshop recorded in February, Jennifer Laycock demystifies viral, as she explains when to use it, why to use it, and how to measure its success. You'll walk away ready to launch your next successful campaign with confidence.

Length: 52 min.

You will learn:

• The 4 commandments of viral
• What makes people share
• Why it's important to understand your own viral goals
• The importance of launching multiple attempts
• How to measure your campaign on the Rosen Velocity Scale