Sure, Facebook is fun for catching up with old friends, but it can also be a great way to get exposure for you business....just don't expect a clearly measurable ROI. Matt Bailey shows you how to use Facebook to communicate with your fans and build a community around your business that pays dividends, even if it doesn't compare to the instant feedback world of AdWords.

Social Media Workshop: March 20, 2009

Length: 33 min.

You will learn:

• Why you should have no expectations of direct results from social media
• Why advertising spend on social networks will be half of what it was previously expected to be
• Why marketers always need to keep in mind the primary purpose of social networking sites
• Why Facebook advertising is a legitimate means for branding campaigns
• The difference between Facebook groups and pages and how to decide which is right for your business
• How to interlink multiple social networking sites and why it may not be such a great idea
• Why media companies stand to benefit the most from social networks sites
• How to communicate with your fans via Facebook
• Why you should change your communication style depending on the medium
• Why you should incorporate keywords into the name of your Facebook group or fan page
• Why Facebook's ad targeting is not as sophisticated as Google AdWords

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2