Social Media Workshop: Measuring Social Media 01/13/11
Has your social media outreach been more about warm fuzzies than the bottom line? It's time to join the social media measurement revolution. In this recorded webinar from January, you'll get the dirt on what you need to be tracking, why this information matters, and how to get your measurement up to par.
Length: 58 min.
You will learn:
How to decide what matters to you
Defining and measuring revenue
How to understand response
All about reach
Some words of warning
The importance of integration
Where to start
Build real customer relationships and boost your business presence
with the latest tools, techniques and strategies from respected social
media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.