As Editor-in-Chief of Search Engine Guide, Jennifer Laycock has been pitched more times than she can remember. It's fair to say that Jennifer knows what works and what doesn't when it comes to grabbing the attention of bloggers. In this video, Jennifer shares years of experience on the opposite end to help you write pitches to bloggers that will get results. In the end, it's all a numbers game, but the lessons learned in this video will push the odds in your favor.

Social Media Workshop: June 17, 2009

Length: 45 min.

You will learn:

• The number one rule of pitching bloggers
• The things that most bloggers do not care about
• The list of things you should do before pitching a blogger
• Why each pitch should be tailored to the individual
• Why you can't expect to get coverage from every pitch
• Why you should not be afraid to ask for feedback from the person you are pitching
• How to find bloggers in your industry
• What technorati is and how to use it to find bloggers
• Why you shouldn't necessarily target only high traffic bloggers
• What to keep in mind when sending products for review

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