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Social Media Workshop: Put On A New Facebook

Skeptical about Facebook's value to your social media campaigns? So was Jennifer Laycock, until she discovered just how to make the networking site a real value from a marketing and direct-sales perspective. In this recorded workshop, she gives a general overview of the site, and discusses how to use it as an integral part of your social media strategy. It's a bigger opportunity than she had thought, and by the end of this video you'll be a believer too.

Length: 42 min.

You will learn:

  • Why people use Facebook
  • Effective marketing strategies on Facebook
  • Which Facebook demographics to be targeting
  • Why the feeds are the most important
  • How to connect into your potential customer’s environment
  • Why you should land your buyer on a custom page
  • How to use Facebook to promote your events
  • How to use employ Facebook Connect
  • How to tap into the Facebook ad market
  • How to measure success on Facebook

 
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Social Media
Build real customer relationships and boost your business presence with the latest tools, techniques and strategies from respected social media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.