Are people talking nice about you online? Would you know what to do if they weren't? While we love social media as a way to get people talking, it can be disastrous when that talk turns negative. In this recorded webinar, Jennifer Laycock shows you how to track the conversation, what to watch for and how to respond to keep your campaign on track. It's a great primer for our complete series on Reputation Management.

Length: 58 min.

You will learn:

• Why you should always consider responding to any kind of feedback
• When you should respond
• How you should respond
• How one negative blog ruined one retailer
• The 5 steps to reputation management