Guess what? Somewhere, right now, customers are writing social reviews about your products and services. Ignoring them can hurt your business. What should you do about it? For starters, participate. Learn the importance of encouraging customer reviews, participating in their discussion, and actively tracking and measuring their impact.

Length: 46 min.

You will learn:

• How to respond to positive reviews
• How to handle negative reviews
• How to leverage social review websites
• How to use social review websites to get a leg up on the competition