Matt Bailey reveals the dirty, little secrets that will take you to the top of Digg and other social media sites, but cautions that you should keep your expectations low due to the poor quality traffic coming from these sites. Don't take his word for it, Matt provides detailed statistics to back up his claim that social media should not be your primary strategy for getting traffic to your website.

Social Media Workshop: April 9, 2009

Length: 50 min.

You will learn:

• How to use Delicious, StumbleUpon, and Digg
• Why getting on the front page of Digg is a double-edge sword
• The demographics of Digg's userbase
• Why you should find the niche social news sites to have success
• Why social news should not be your primary strategy for getting traffic and links to your website
• Visitor engagement data by referring sources including Digg
• Why social news is an inferior source of traffic
• Why you want to look for high context, low competition links
• Why it sometimes takes monetary incentives to get to the top of social networking sites
• The dirty little secret about "viral" marketing campaigns
• How to become a social news power user

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2