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Social Media Workshop: Understanding MicroConversions

It's time to re-think conversions, because in social media a successful campaign means so much more than sales and leads. In this recorded webinar, Jennifer Laycock offers new concepts in valuing social media campaigns. From tracking new Twitter followers to generating more blog comments, the reality is there are tons of MicroConversions you can add value to, and it's high time you knew what they were.

Length: 54 min.

You will learn:

  • Setting MicroGoals to measure MicroConversions
  • How sales, social activity, and subscriptions are all conversions
  • What constitutes a conversion on a blog, YouTube or Twitter
  • How to measure conversion on Facebook

 
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Social Media
Build real customer relationships and boost your business presence with the latest tools, techniques and strategies from respected social media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.