Let your audience help build your content plan. Jennifer shows you how your social media listening strategy can offer valuable insight when it comes time to building your next editorial calendar. You'll also learn how to take existing keyword research and use it as a launch point for creating new social media content for your blog, YouTube, Facebook and beyond.

Length: 58 min.

You will learn:

• How to come up with content
• What qualities your content needs to have
• How to mine your content for strategies
• How to get content ideas from your readers