Amazon and eBay popularized the idea of publishing user feedback on their websites to build trust and help customers select the products that are right for them. The good news is this capability is now available to websites of any size and their impact is so powerful that there is no excuse not to offer them. In this video, Matt Bailey explains why user reviews are so powerful and why you shouldn't fear negative feedback.

Social Media Workshop: May 21, 2009

Length: 41 min.

You will learn:

• Why user reviews are so powerful
• Why people are suspicious of five star reviews
• Where off-site reviews are showing up on the web
• How to handle negative reviews
• The number one source of negative reviews
• Why user reviews help you understand your products in your customers words
• How reviews are helpful for SEO
• Why you should actively monitor conversations about your company taking place online
• Why responding to negative reviews may compound the problem
• A few tools capable of tracking company reputation online

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Download Podcast