There is no bigger buzz word in the industry than "viral marketing." Everyone wants to go viral, but few understand what it means and how to achieve this elusive goal. Jennifer Evans Laycock knows what it takes to generate word of mouth marketing and she won't tell you what everyone wants to hear ("It's easy. With enough money anyone can go viral.") In this workshop, Jennifer explains the gour rules of viral marketing that increase your odds of success and how to avoid the fate of large companies.

Social Media Workshop: July 14, 2009

Length: 41 min.

You will learn:

• Why you should stop pretending that you're Apple
• Why people don't trust ads, but they do trust strangers
• The four rules of viral marketing
• What happens when large companies decide they want to do something viral
• How to discuss viral marketing return on investment with your clients
• Why you may want to test your viral ideas with a limited audience
• Why relationships are the key to a successful viral marketing push
• Why in-person meetings are very helpful to social media campaigns
• Why monetary incentives often undermine the success of viral marketing campaigns
• Why email is still a useful tool in your social media arsenal

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