What is social networking? Is it right for your business? From MySpace to Facebook to LinkedIn, it's constantly evolving and offers a wide variety of opportunities to find and engage an audience. Indulge in this overview of social media, and learn how to gauge its value and why you might want to get yourself involved.
Length: 8 min.
You will learn to:
Define social networking
Expand your network while maintaining control
Illustrate the power of multimedia
Distinguish what makes Facebook and LinkedIn so powerful
Prioritize what people are sharing
Evaluate why social networking matters
Build real customer relationships and boost your business presence
with the latest tools, techniques and strategies from respected social
media authorities Jennifer Laycock, Greg Jarboe, and Matt Bailey.