What is social networking? Is it right for your business? From MySpace to Facebook to LinkedIn, it's constantly evolving and offers a wide variety of opportunities to find and engage an audience. In this video, Jennifer gives you an overview of social media, how to gauge its value, and why you might want to get yourself involved.

Length: 8 min.

You will learn:

• What social networking is
• How to expand your network while maintaining control
• The power of multimedia
• What makes Facebook and LinkedIn so powerful
• What people are sharing
• Why social networking matters