Want to hear something funny? Whether your viral campaign's about slowly building your brand awareness, or drumming the beat of instant conversion, it's got a place on The Rosen Velocity Scale. Okay, that's not funny, but it's true. Jennifer Laycock shows you how to balance humor, brand, emotion, and pitch so you can find your sweet spot on the scale, somewhere between the sale and the eyeball.

Length: 30 min.

You will learn:

• How the "Rosen Velocity Scale" applies to viral marketing
• To find a balance between brand, emotion and sales
• How to load your humor with a value message
• The 3 key goals of viral campaigns
• To set realistic expectations for your campaign
• The upside and downside of spoofing existing viral campaigns
• Integrating Flickr and Facebook into your efforts