When it comes to YouTube, Greg Jarboe says shoot first, ask questions later. The low barriers to entry and high potential for exposure make YouTube an ideal video marketing platform. In this video, Greg shares tips for reaching the right audience, explains the difference between the broadcast era and the social media era, and reveals tips for achieving the elusive "viral" video. Did we mention Greg "wrote the book" on YouTube video marketing? No, he doesn't have all the answers, but he'll tell you what questions to ask if you want to succeed in marketing your company on YouTube.

Length: 1 hour 5 min.

You will learn:

• The definition of video search engine optimization
• The distinction between video sharing sites and video search engines
• How dominant YouTube is in the video space
• Why online video is not like television
• Why YouTube should be at the center of your video marketing efforts
• Why you should not try and fit the mass media model into the social media model
• Why good content still works in the era of social media
• How to guarantee the failure of your video marketing efforts
• Techniques that increase the likelihood that a video will "go viral"
• How to identify the opinion leaders in your niche
• Why "good content" means different things to different genres
• Why not all videos have to be funny to get views
• Why you should build a channel for your YouTube videos
• How to embrace and engage the YouTube community
• Why production value is important to the success of your video marketing
• The types of ads available to promote your videos
• How to use YouTube Insight for useful video analytics
• Why you should shoot first and ask questions later