It takes a long time to rank well on search engines, but only one simple mistake can set you back almost instantly. John Marshall and Michael Stebbins share 15 ways in which you or your staff can screw things up on your website. Sometimes, it's not what you do that counts, but what you don't do. Watch this video to see if you're making some very common mistakes that will limit your search marketing success.

Length: 24 min.

You will learn:

• Why your website shouldn't require javascript
• Why low traffic keywords are not worth optimizing for
• Why you need to be careful when porting from your stage site
• How to see how often Google is crawling your website
• Why you need to pay close attention to your meta data
• How broad match defaults can ruin your ppc budget
• Why you cannot trust ROI calculations in your analytics tool
• Why you should only submit your website to DMOZ once
• Why descriptive URLs are a necessity
• Why you must have a sitemap
• Why you should use an email service provider
• Where to place your call to actions for best conversion
• Why you should never collect more data than you need from your customers