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Actionable Analytics Principles - Avinash Kausik

In this section, Avinash provides a walk through of the various reports in different tools that will help you understand visitor behavior on your website. Avinash covers key metrics that you should watch and key context you need to understand performance.

Length: 30 min.

You will learn:

  • What the common misnomer is for web analytics
  • How to give your data context
  • Why segmentation rocks
  • Why you should be analyzing multiple metrics

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.