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Actionable Twitter Analytics

Avinash takes you on a tour of his favorite tools for analyzing Twitter, with a special emphasis on actionability. Thanks to Twitter's open API, there are tons of tools for measuring your tweets, retweets and followers... but Avinash cuts through the chaff to guide you to the best of the best.

Length: 42 min.

You will learn:

  • Ideas for actionability
  • Growth rate
  • Interactions
  • Outcomes
  • Message amplification
  • The impact of reTweets
  • Conversion rates
  • Compound metrics
  • Metrics selection matrix

 

 

 
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Web Analytics
Get the skills you need to improve site performance and ROI direct from the industry's leading thinkers: Avinash Kaushik, Google's Analytics Evangelist, and John Marshall, inventor of the Overlay View.