Many people get Analytics mixed up in departments and roles that limit its capabilities. See how Web Analytics fits into your company and what kind of environment nourishes optimal web analytics. Discover how Web Analytics applies to all areas of your company, from the web analyst, to the team, to the engineer down the hall. Examine how you can use web analytics successfully to bring  value as well as create a strong role within your company.

Length: 8 min.

You will learn:

• Where web analytics belongs in your company
• The evolution of web analytics
• The mental model that drives web analytics to success
• To examine the positioning of web analytics within an online marketing team