After watching Avinash's videos you know what makes a good KPI, but which metrics are right for your company? Avinash assists you in your search for a handful of metrics that are critical to the success of your web marketing efforts and shares three common mistakes analysts make when choosing key performance indicators.

Analytics Workshop: January 9, 2009

Length: 48 min.

You will learn:

• Why not every metric is a KPI
• The definition of a key performance indicator
• The four attributes of a great KPI
• Why bounce rate is less useful to bloggers
• Three common mistakes made when choosing KPIs
• Why you should beware of the law of small numbers
• Why you may want to distribute reports in Excel
• Why one person in every company should understand the nuances of web analytics data
• Useful KPIs for B2B lead generation companies
  The difference between compound metrics and segments

MP3 Podcast Download

(Left Click to Stream, Right Click to Download)

• Listen to Part 1
• Listen to Part 2