Avinash will have you wondering if your analytics reports are missing key data points. You might be tracking your macro conversions, but don't forget the value of micro conversions. Learn to report the value of your micro conversions and how they're effecting your business. Look at three case studies on the significance of micro conversions and the impact they had.

Length: 33 min.

You will learn:

• The difference between macro and micro conversions and their different values
• How to establish goals of your website and what value each goal brings
• How to use tools to track both macro and micro conversions and how they can turn your analytics around