Part 2 of 2

In part 2 of CI Collection, you'll learn where to find search engine data, web analytics vendor data, self reported data, and more. Find out why qualitative data is especially near and dear to Avinash's heart, and where to find industry standards in customer satisfaction measurement.

Part: 1 [2]

Length: 35 min.

You will learn:

• Why search engine data is so robust, and how to access it
• Where to find web analytics data
• How web analytics vendor data is biased
• Why users might volunteer their own personal datameans to you
• The value of hybrid data
• Why external voice of customer data is an underleveraged resource