Collecting Data: The Price of Nirvana - Avinash Kaushik & John Marshall
Avinash Kaushik and John Marshall join each other in a whiteboard discussion of the pain level associated with collecting particular types of web analytics data. What is your pain threshold? Well, that depends on the costs of collecting data and the benefits you receive in return. In this video you'll learn which types of data are most painful to collect and which are so easy you have no excuse not to collect [Hint: It depends on how much involvement it takes from the nerds :) ] Sit back and enjoy as these two web analytics gurus take you to the next level of web analytics enlightenment.
Length: 41 min.
*Note: This video is available outside of Market Motive, but is posted here for your convenience
You will learn:
Why not all data is worth collecting
Why you should start collecting the low-hanging fruit
Why campaign tracking is essential if you are spending money to acquire traffic
Why collecting some data may require a legal review
Get the skills you need to improve site performance and ROI direct
from the industry's leading thinkers: Avinash Kaushik, Google's
Analytics Evangelist, and John Marshall, inventor of the Overlay View.