In part 2 of the Data Collection series, Avinash explains the benefits of implementing site search, and the invaluable data you can gather about your users. Whether you're a developer, a site owner, or a business professional, you need to understand the breadth and depth of data available to you, so you can make informed decisions, and this series gives you not only the knowledge you need, but the code to make it happen.

You can view the entire series here.

Length: 8 min.

You will learn:

• Why you should track site-search in your analytics tool
• What to do if your search results are hosted on another domain
• What internal site metric is Avinash's absolute without-a-doubt favorite
• How to track site search by category