In part 5 of the Data Collection series, Avinash discusses the implementation of Event Tracking, and how it can glean invaluable information even from interactions that don't result in page loads. Whether you're a developer, a site owner, or a business professional, you need to understand the breadth and depth of data available to you, so you can make informed decisions, and this series gives you not only the knowledge you need, but the code to make it happen.

You can view the entire series here.

Length: 24 min.

You will learn:

• Why event tracking was developed in the first place
• Why Avinash hates Flash
• The 4 data buckets event tracking allows you to sort by
• How event tracking allows you to track fluid browser interactions that have no page views
• The 3 critical steps (and one little known nuance) to tracking Flash events
• Why you need to understand this even if you're not a developer
• How to build an Excel spreadsheet to plan your data tracking
• How to use event tracking to measure outbound link clicks