In part 6 of the Data Collection series, Avinash walks you through the magic of Custom Variables, and how to create unique reports that maximize the resulting data. Whether you're a developer, a site owner, or a business professional, you need to understand the breadth and depth of data available to you, so you can make informed decisions, and this series gives you not only the knowledge you need, but the code to make it happen.

You can view the entire series here.

Length: 16 min.

You will learn:

• The 3 levels at which you can set custom variables
• How to use custom variables to track blog commenters
• How to create an "Events by Custom Variables" report - and why you should
• How the New York Times might use Custom Variables to track complex customer activities