Using your own opinions to improve your website is a mistake. Reach out to your audience, and hear what they've got to say about what works, and what doesn't. Avinash shares his favorite tools for hearing the Voice Of the Customer and improving your website. Learn to implement agile surveys, efficient online usability services, and affordable expert analysis.

Length: 28 min.

You will learn:

• Why you shouldn't be driven by your own opinions
• How surveys have evolved from the complex to the simple
• How to make usability testing cheap and efficient
• When it's time to bring in the experts - and how to keep it affordable